⢠Responsible for project and program management for a number of international recruiting-focused campaigns for the worldâs most successful retail stores. My work with the department was largely in the inbound and outbound marketing and communications from the Retail Staffing team. ⢠Specific projects included developing new store recruiting communications, designing, producing, and deploying internal branded email templates, liaising with internal and external marketing teams to ensure brand standards, reporting, and candidate experience design.
⢠Responsible for management of the creative process for global, integrated campaigns for 34,000 employees worldwide ⢠Developed strategic initiatives for communications with Apple Retail, international, and other internal Apple groups ⢠Worked with Apple groups such as Wellness, Caffe Macs, Commute, and Benefits to achieve communications goals through planning and execution of fully integrated campaigns, events, and programs ⢠Event management work included iWalk, a global simultaneous marathon for all Apple employees, and Cardio Challenge
⢠In charge of creative marketing strategies, public relations, online presence, monthly newspaper, clothing & merchandise business, advertising, re-branding campaign, & graphic design ⢠Represents Laurier School of Business and Economics as a delegate at national conferences and on various committees ⢠Oversees Communications Team comprised of 18 people, sits on marketing advisory board, and participates in Faculty Meetings
⢠Worked in the areas of social media & online strategy development, syndication, wireframe & IA creation, mobile marketing development, scouting, research, pitch development, recruitment & training of new personnel, administrative duties, process management, production & workflow management, brainstorming & campaign development ⢠Worked with reputable international brands including Nutella, Maple Leaf Foods, AstraZeneca, Wiserâs, Tetley, War Child, & Stanfields
Responsible for media monitoring, product awards, event planning, special projects, research, media relations, website development, and internal communications
⢠Developed business systems, performed accounting, advertising & marketing, web / graphic design, school board reconciliation, permits, logistics, human resources, dealt with parents, first aid, and database development ⢠Directed a team of over 45 employees ⢠Most financially successful year in the campsâ 10 year history
Honours Bachelor of Business Administration
Concentration: Visual Arts, Graphic Design, Information Technology, Digital Media, Digital Culture
Concentration: Visual Arts, Mime, Physical Theatre, Drama, Music (Instrumental/Vocal), Dance (Various)
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